Italian Line S.S. Leonardo da Vinci 1960 - 1982
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With Reuben Goossens
Maritime Historian, CruisenShip Reviewer, Author and Lecturer
Commenced in the Passenger Shipping & Cruise Industry in 1960
Please Note: All photographs & images are from the authors private collection, or as mentioned otherwise
Brochures, Menu & Photographs
The Italian Line produced a number of brochures and on this page I have four of these; the first being with artist impressions prior to their new ship, the S.S. Leonardo da Vinci entered into service in 1960.
An advanced artist impression of the S.S. Leonardo da Vinci taken from the Italian Lines first brochure of 1958
The second is a rather special production,
being more of a booklet produced especially for her maiden
The second is a rather special production, being more of a booklet produced especially for her maiden voyage.
The third was a special brochure for the
42-Day Gala Cruise departing
I trust you will enjoy viewing this beautiful liner as she was indeed very special indeed!
Maritime Historian, Author, Lecturer & CruisenShip Reviewer.
Commenced in the Passenger Shipping & Cruise Industry in 1960.
Brochure One - late 1958:
This is a four-fold, but a double fold brochure, and it has a narrow long front cover which opens up as two pages. Thereafter, there are four pages, but I have copied some as two folds, but others due to photographs overlapping I had to mix and match somewhat and show the side pages separately.
Here we see the front cover as well as the inside opening page featuring the ship and information on her
As the four fold brochure opens, this is the left side, I call Page two
This is the right side, thus Page three
I have now opened up the double fold revealing four more pages
The page shown is located at the centre top Pages 4 & 5
Here we see the left and right hand side pages to the page shown above
We have now gone to Page 6, at the bottom and this is the left hand strip, as the next three
pages have overlapping images as you will see on the next image
Pages 6 & 7 - covering a lounge, dining room and cabins
That brings us to the simple back cover
A poster released in 1959
An American Magazine Advertisement 1960:
The copy in the advertisement below in part reads as follows
La Cità Incantata is Italian for
The Enchanted City! What
better way is there to describe an Italian Line ship? Your voyage
is a myriad of enchantments
a magic that means many things
to many people. It is days of luxury living
promenades, exciting deck quoits, luncheon al fresco. It is
filled with moods and melodies that are
unforgettably Italian. You are relaxed, and tension free, gliding
leisurely to the blue Mediterranean and colorful ports that
begins, as your travel agent will tell you, the moment you sail
Booklet Two - Maiden Voyage:
This booklet was especially produced for her maiden voyage, however sadly the copy I have is in very poor shape, and therefore I will only add the colourful front and back covers and four pages from this publication. I have attempted to improve each page as much as I was able, but due to the severity of its deterioration, it was quite a task, and I am sorry I did not always succeed with every page. But at least you will see the stunning covers and the images inside, as well read some of the information the Italian Line has provided.
The T/v Leonardo da Vinci Maiden Voyage Booklet front and back covers
The Italians tended to use T/v rather that the international SS for Steam Ship
Page one located on the inside of the cover
Brochure Three - Gala Cruise March 5, 1966:
This is an extensive brochure covering the
42-day Gala Cruise departing
As can be seen from the map shown below, her itinerary was as follows: She departed New York on March 5, and headed for Tenerife, Lisbon, Gibraltar, Bizerte, Palermo, Istanbul, Rhodes, Alexandra, Port Said, Beirut, Haifa, Piraeus, Kotos, Budva, Naples, Genoa, Cannes, Malaga, Algeciras, Madeira, Bermuda returning to New York on April 16.
This is the March 1966 Gala Cruise brochure front cover. Although the brochure is rather extensive thus
forgive me, but I will only provide a few pages, as many pages are related to schedules and fares, etc.
An information page is located on Page One
And here is a map of the cruise on pages Two and Three
left side reveals the spacious
is the Gala Cruise brochure back cover
This is the Gala Cruise brochure back cover
Brochure Four -
Post Refit Brochure, December, 1966:
Brochure Four - Post Refit Brochure, December, 1966:
This brochure is the same layout as brochure one, it is a three fold. Then as it opens it becomes six folds, and it opens up to reveal the interior. It contains a host of actual photographs of the ships interiors, which I am sure you will enjoy!
Please note: I will not add any descriptions of the venues shown in the brochure as they are included on the brochure.
The December 1966 released brochure cover
This is the opening Front Page, being the first three folds revealing the ship and some happy passengers topside
Inside Page One, covering a further three folds - this being the left side
Page Two also three folds, being the right side
I have now opened the double fold and this is the top of the page
This is Page Three the left side, this and the following are all two folds
Going across the top, this is the centre of the page providing details re the ship
And this is the top of the page but the right hand side
Bottom of the page and the left hand side
centre of the bottom page,
the bottom page and the right hand side
The Map is located on the inside fold, whilst the three photographs are located on the back cover
Menu February 1969:
by Jason Macinnes,
by Jason Macinnes,
The superbly elegant First Class Tapestry Lounge having a large tapestry on the wall
The liners namesake is seen here in the First Class Lobby, where he is honoured by a large hammered silver relief
portrait of Leonardo da Vinci by famed Italian artist & sculptor Renato Marino Mazzacurati (1907 - 1969)
The magnificent spacious First Class Reading room
And here is the actual elegant First Class Restaurant, featuring a wall of fine timbers and four stunning sculptures
Cabin Class card & games Room
Tourist Class Bar
Tourist Class Reading and writing Room
An Italian Line postcard of the all white S.S. Leonardo da Vinci in 1966
I trust that you have enjoyed visiting this page as it will have revealed a great deal of the ship and her interiors. However, do not forget to visit Page One for S.S. Leonardo da Vincis complete history, as well as Page Three for her complete Deck Plan. See the ships INDEX at the bottom of each page.
In service from 1960 to 1977
The great Trans-Atlantic Liner, S.S. Leonardo da Vinci is seen heading out to sea
This is the way genuine ship lovers prefer to see this beautiful liner with her original black hull
S.S. Leonardo da Vinci - INDEX
Leonardos history page.
Brochures 1958 & 1966, posters, menu & various photographs. (This page).
Page ThreeThe ships Deck Plan. (Online soon).
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Photographs on ssmaritime and associate pages are by the author or from the authors private collection. In addition there are some images that have been provided by Shipping Companies and private photographers or collectors. Credit is given to all contributors. However, there are some photographs provided to me without details regarding the photographer/owner concerned. I hereby invite if owners of these images would be so kind to make them-selves known to me, my email address is firstname.lastname@example.org in order that due credit may be given.
This notice covers all pages, although, and I have done my best to ensure that all photographs are duly credited and that this notice is displaced on each page, that is, when a page is updated!
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